Uploaded by France3Paris on 2012-12-05.
One of the startups to grab our attention at LeWeb last month was Phonitive and its product Touchalize, which makes videos interactive in some interesting ways. Designed with marketing in mind, Touchalize is touchscreen-focused and allows end users to manipulate video. Watching an ad for a new car but want to see what it would look like in the color you’d actually want to buy it in? With a couple of taps of the screen, the car’s color will have changed, with everything else around it in the video unaltered. (via Touchalize Makes Video Ads Interactive – and You the Star)